In the past you could get a high Google ranking from search marketing by creating lots of backlinks and content.
Those days of ‘brute force’ SEO are over. These days Google asks just one question:
Is your site an authority in your industry?
There are many innovative new ways to prove this. However, it’s not about creating lots of content. It’s about being seen as up-to-date, popular and being found on highly credible sites.
This takes strategic planning and an in-depth understanding of what it takes for Google to recognise you as an industry expert.
We have now entered the days of strategic SEO where genuine experts get the ranking they deserve. And frankly we are thrilled it’s happening.
If you are an authority in your field there’s never been a better time to get a top ranking ahead of the pretenders and fakers in your industry.