DIGITAL DISPLAY ADVERTISING
Display advertising is big business for organisations of all shapes and sizes. With its access to advanced targeting capabilities and the ability to integrate itself seamlessly into a webpage or social media site – display advertising can be hugely influential.
Target your precise audience, on the webpages and social media networks that are relevant to your business and bring them back to your website.
Not to mention: display advertising allows you to reach your audience across platforms, whether they are on their mobile, on a desktop, or on their tablet – you can reach them.
There is even the option to retarget your website’s visitors.
With retargeting, the percentage of users who return and complete the check-out process increases from 8% to 26%
And it doesn’t cost the world.
Display advertising is one of the most cost-effective marketing strategies a business can use. With cost per 1,000 for as low as $2.00 – why wouldn’t you use display?
The reason Facebook advertising works so well is that Facebook has collected a treasure chest of information about every single user. They know who you are, what you like, and even your age, gender and occupation.
This powerful database means you can use Facebook to target potential buyers with pinpoint accuracy.
Best of all, Facebook advertising is still in it’s infancy. Unlike print media which has been fine-tuned for centuries Facebook is a goldmine for those willing to invest in a new idea.
With almost 1.5 billion people active on Facebook it’s almost certain your target audience is here and spending plenty of time on the platform.
Better still, Facebook offers a range of advertising options, and detailed reports on how each campaign is performing.
When we advertise on Facebook for our clients we take full advantage of the impressive data it gives us.
This means we can trial different ideas to find out exactly works best. And we also trial different ads for different market segments and offerings.
This way we quickly drive down the cost of every lead, helping you expand your market share at a lower cost.