For Karl Von Busse Institute of Design we were tasked with enrolling at least 2 students through inbound marketing efforts whilst also developing brand recognition and brand association in the design industry across Sydney.
Targeting a range of key demographics including people aged 18-24 and high-school graduates, we developed a strong inbound marketing, social media and Facebook Advertising campaign that would hit these key demographics and drive brand awareness.
Through inbound marketing, we published information packs for potential students, created landing pages, and devised SEO-optimised blog content each week with direct call-to-actions (CTAs) that would record customer interest and drive all prospective students back to the website.
Throughout the campaign, we also managed all of the client’s social platforms, scheduling 2-3 engaging posts each and every day. We also created Facebook adverts targeting Sydney-based, high school students and non-tertiary educated adults who were interested in graphic design, fashion design, and interior design.
We went above and beyond what was briefed on this campaign.
With 49 student enrolments in 2015, 7 of them came directly from our inbound marketing campaign, providing KVB with an ROI of 171%.
We also increased KVB’s Social fan-base by 25%, website traffic by 1,222pm, increased impressions (over half a million of their target audience!), and provided 177 new contacts to their database.
Head over to our ‘Testimonials’ page to see what the client had to say about working with us.