360 Degree Media Group Blog

Sydney Radio Stations

Posted by Amy Baker on Jun 9, 2015 2:00:00 AM

Advertising on the radio is an exciting experience for businesses, especially those who have never done so before. Your business now has a chance to reach people all across a region, all at the same time. If all goes well, you could definitely see an increase in awareness and popularity of your business. One important decision that has to be made is which radio station you would like to advertise on. This is a huge decision, because different people listen to different radio stations at different times. You want to make sure you are going to find out exactly when and where your target audience is listening. Here is a list of popular radio stations in Sydney, followed by brief descriptions of all of them.

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Topics: Sydney radio advertising, radio ads sydney, radio advertising sydney, sydney radio stations

Radio Advertising for Small Business

Posted by Amy Baker on Jun 2, 2015 2:00:00 AM

Radio advertising is one of the most popular forms of advertising. Businesses often put a 60 second message on during commercial breaks to try to convince listeners that their product or service is worthwhile. However, there is a misconception about radio advertising. Small business owners tend to think that radio advertising is reserved for big businesses, and that there is no way they could compete. Many small business owners think that there is no possible way they could afford radio advertising. This could not be further from the truth. There are plenty of small businesses that have had successful radio advertising campaigns, and have been able to do so on a budget. Here are a few reasons to advertise on radio, and some tips on keeping it cost effective.

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Topics: Sydney radio advertising, advertising on radio, radio advertising for small business, radio advertising, cost of radio ads

Radio Advertising Target Audience

Posted by Amy Baker on May 30, 2015 2:00:00 AM

A target audience is the type of people you are trying to reach. It is important to understand your target audience so that your advertisements will find them, grab their attention, and fit their needs. The ultimate goal of advertising is to appeal to every sense and aspect of your target audience’s life. Here are some of the factors that determine your target audience.

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Topics: Sydney radio advertising, radio advertising effectiveness, radio advertising, cost of radio ads

Radio Advertising 101

Posted by Amy Baker on Jul 25, 2014 12:00:00 PM

Radio marketing is still an effective medium for business owners to look into when they are seeking to expand their reach. Radio can be received by anyone, anywhere, anytime and it is up to date as long as you keep the copy fresh. When considering purchasing radio advertising most stations will provide you with research as to what you are able to get for your money when you buy time with them. You will be given information that includes the target audience during a specific time slot as well as the general pattern of listening that comes along with the audience.

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Topics: Sydney radio advertising, radio marketing, radio promotion, radio advertising