Targeting your Instagram advertising is extremely important in order to ensure your ads are being viewed by the correct target audience. Instagram provides a good medium for doing this by allowing you to select from three key objectives:
360 Degree Media Group Blog
The social media marketing environment is diverse and constantly evolving. In order to help understand what strategies you should be putting into play into 2016, let’s take a look at the 5 trends that have dominated in 2015.
As discussed in our previous blog ‘How to target your Instagram Advertising’, there are three main objectives for Instagram ads which include click to website, app installs and video views. Each type of ad provides businesses with the ability to achieve a different outcome and it is therefore important to understand which objective you are trying to achieve.
Social media marketing has become one of the most prevalent forms of advertising. It is cheap and can attract a wide audience if executed well. However, it’s easier said than done to execute a social media marketing plan. It takes strategy, creative thinking, and often some humour to get you along. Many brands don’t have the time or resources to manage their social media marketing to the best of their abilities, which is when contacting a social media agency becomes necessary.
Vine is a social media app that allows users to create six-second videos. It might not sound like much on paper, but it allows users to explore their creativity, with recording occurring only when the screen is being touched. This has opened up a whole new platform for creative videos that are produced on the go and with stop motion effects. But what does this mean for businesses and their marketing efforts?
Most marketers can only hope of producing content that goes ‘viral’. While it is not something that can be easily or definitely achieved, there are certain strategies, traits, and common features that one can implement to increase the likelihood of this occurring.
Social networking is the biggest thing to happen to marketing since the introduction of television. The question that comes up when you jump into the realm of social media for business, however, is "which network should I join?" When it comes to image websites there are two paths you can go: Instagram marketing or Pinterest marketing.
The world of online marketing is constantly changing, and it is important for business owners to remember that when you interact with your audience online, ‘short’ and ‘worthwhile’ are the two most valuable words. Video marketing is one of the most invaluable new forms of social media marketing.