Targeting your Instagram advertising is extremely important in order to ensure your ads are being viewed by the correct target audience. Instagram provides a good medium for doing this by allowing you to select from three key objectives:
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As discussed in our previous blog ‘How to target your Instagram Advertising’, there are three main objectives for Instagram ads which include click to website, app installs and video views. Each type of ad provides businesses with the ability to achieve a different outcome and it is therefore important to understand which objective you are trying to achieve.
The holiday season is fast approaching which means that people are about to get very busy purchasing gifts and searching for your products and services. In order to optimise your sales for this holiday season, you should put more thought into your current strategy. When the holidays approach, it is a good time to reevaluate your online advertising, press advertising, and social media marketing plan. So let's go through some tips to help out!
Facebook advertising is strongly recommended with over 1 billion people using the platform. Don’t be intimidated by that number though; the beauty about Facebook advertising is that you are able to concisely target the right audience for your business to get the most amount of traffic for the lowest price possible.
There are many things to consider when using Facebook as a platform to engage your audience, so knowing the best practices when using it are important. Here are the main things to consider and do before posting to your Facebook page.
Facebook advertising costs shouldn’t scare you away from using the platform to reach your audience, mainly because that cost is a figure that you decide on. There are many factors that will determine the cost of your Facebook advertising, so it is important to understand them all before diving head first into a campaign.
In today’s seriously social media savvy world, it is easy for some to feel like social media has become a little too much media and not enough social. There are those out there who will say that it is just another broadcast media outlet, that people like Tony Hsieh of Zappos no longer post fun and random tweets about party functions. However, that is not always the case. Using social media for business can be one of the best ways to build brand loyalty.