360 Degree Media Group Blog

The Cost of Search Engine Advertising

Posted by Amy Baker on Oct 2, 2015 11:00:00 AM

Search engine advertising can be extremely beneficial to your advertising efforts. Especially since the number of people that can be reached can also be tailored to your budget.

Read More

Topics: search engine marketing, SEO versus Adwords

SEO versus Adwords

Posted by Jodie Dimmock on Sep 21, 2015 11:00:00 AM

Whenever a person is seeking information about a specific subject, they often rely on search engines to help them locate information. These search engines, such as google, yahoo, Bing, etc., need to be able to pinpoint exact information and provide users with the most relevant results. As a business, you want users to be choosing your website to gain knowledge of you offering and, hopefully, convert into a customer. To do this, a business must ensure they are utilising all aspects of online search, including Search Engine Optimization (SEO) and Adwords. But what is the difference between the two and how do they relate to other marketing methodologies? Let's take a look.

Read More

Topics: seo, sem, Adwords, search engine marketing, SEO versus Adwords, Google Adwords

Google Adwords versus SEO: Understanding Paid versus Unpaid SEO

Posted by Amy Baker on Feb 11, 2014 8:00:00 AM

The difference between search engine optimisation with keywords, versus paying for Google Adwords, is significant in several ways. It’s important to understand that both strategies are key components of any successful online marketing campaign.

Read More

Topics: SEO versus Adwords, Google Adwords Versus Search Engine Optimisation