360 Degree Media Group Blog

Improving Your Hashtag Marketing Strategy

Posted by Amy Baker on Nov 6, 2015 1:00:00 PM

Using a hashtag marketing strategy in your company can help expand your content reach, intensify your brand, target your market, get your merchandise found, improve your search engine optimization (SEO) and more! The main types of hashtags highlighted here are brand and campaign specific, trending, and content hashtags. The right combination of these different hashtags can be used effectively to improve your hashtag marketing strategy. 

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Topics: seo, hashtag marketing, Digital Marketing

Understanding How Google Search Results Are Ranked

Posted by Jodie Dimmock on Oct 5, 2015 12:00:00 PM

It is no surprise that a business would want their link to be featured as high as possible on a google search result page. The higher up your website, the more chance a user will click it and become a potential customer. However, a sample of over 8 million clicks showed that 94% of users clicked on a first page result while only 6% moved on to the second page to select a result! In addition, the first result gets about one third of all clicks. Knowing this information creates an even more fundamental strive to be found on the first page. Being informed on how google ranks websites is critical before learning how to improve your own google search ranking.

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Topics: seo, search engine optimisation, sem, search engine marketing, Google Search Results

SEO versus Adwords

Posted by Jodie Dimmock on Sep 21, 2015 11:00:00 AM

Whenever a person is seeking information about a specific subject, they often rely on search engines to help them locate information. These search engines, such as google, yahoo, Bing, etc., need to be able to pinpoint exact information and provide users with the most relevant results. As a business, you want users to be choosing your website to gain knowledge of you offering and, hopefully, convert into a customer. To do this, a business must ensure they are utilising all aspects of online search, including Search Engine Optimization (SEO) and Adwords. But what is the difference between the two and how do they relate to other marketing methodologies? Let's take a look.

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Topics: seo, sem, Adwords, search engine marketing, SEO versus Adwords, Google Adwords

Negative results showing up on Google? Here’s what to do now.

Posted by Amy Baker on Feb 18, 2014 8:00:00 AM

If you have a negative reputation on Google, then you’re going to need to invest some time and effort into SEO and SEM (search engine marketing) to solve the problem. High-ranking and positive search engine results are the keys to online marketing success, and at the same time, having a negative online presence can do serious damage to your business.

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Topics: seo, Google Search Results, Improve SEO, Negative Search Results, Rank on the first page of Google

My Competiton Ranks Higher Than Me – Now What?

Posted by Amy Baker on Jan 21, 2014 8:00:00 AM

Search engine results can sometimes sting for small business owners. You have a more reputable and established business, a better and more prominent reputation and more customers. Yet, somehow, the new guy on the scene is ranking higher than you in search engines.

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Topics: blogging, content marketing, seo, search engine optimisation, sem, search algorithm, search engine marketing