360 Degree Media Group Blog

Should You Be Using Paid Search?

Posted by Jodie Dimmock on Sep 25, 2015 11:00:00 AM

Paid search is an effective form of advertising, if used by the right businesses with goals that align to what it can achieve. On the whole, paid search can work for businesses who are looking to generate sales, leads and awareness, so it is incredibly versatile. Alongside this, it provides a way to track campaign results with your business objectives in mind and optimise them in real time. So, let’s take a look at who this advertising can work for in terms of the goals and business type and why this is so.

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Topics: paid search, sem, search engine marketing

SEO versus Adwords

Posted by Jodie Dimmock on Sep 21, 2015 11:00:00 AM

Whenever a person is seeking information about a specific subject, they often rely on search engines to help them locate information. These search engines, such as google, yahoo, Bing, etc., need to be able to pinpoint exact information and provide users with the most relevant results. As a business, you want users to be choosing your website to gain knowledge of you offering and, hopefully, convert into a customer. To do this, a business must ensure they are utilising all aspects of online search, including Search Engine Optimization (SEO) and Adwords. But what is the difference between the two and how do they relate to other marketing methodologies? Let's take a look.

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Topics: seo, sem, Adwords, search engine marketing, SEO versus Adwords, Google Adwords

Best Practices For Search Engine Advertising

Posted by Jodie Dimmock on Sep 18, 2015 11:00:00 AM

Search engine advertising is a paid form of advertising which involves bidding on keywords and terms that users and potential customers are searching for, so that your advertising appears alongside organic search results. Navigating your way through Google’s search engine advertising can be a tricky exercise if you haven’t attempted it before, so it’s important to know some of the best practices you should follow to get the results you want.

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Topics: sem, search engine marketing, Search Engine Advertising

The Key Reasons To Use Google Adwords

Posted by Jodie Dimmock on Sep 14, 2015 11:00:00 AM

Google’s Adwords is a great tool for advertising on the web. If you aren’t using it to promote your business you are simply missing out while your competitors that are using it, are stealing your potential customers.

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Topics: sem, search engine marketing, Google Adwords

Search Engine Marketing Services That You Should Be Using

Posted by Jodie Dimmock on Sep 11, 2015 3:00:00 PM

There are a multitude of search engine marketing services that can help a business achieve its online advertising goals. Which to use ultimately depends on what you hope to achieve. Today, we will provide an insight into what different services you may consider using and when.

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Topics: sem, search engine marketing

The Simple Steps About How To Advertise On Google

Posted by Jodie Brett on Sep 8, 2015 2:00:00 AM

Knowing how to advertise on Google can be difficult for those who are unfamiliar with the process, to lessen the burden the following is a quick guide on how to establish an Adwords campaign. However there is always a risk when running such a campaign on your own, to gain the best results from a campaign would be letting the experts handle it.

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Topics: sem, search engine marketing

What Is Search Engine Marketing?

Posted by Jodie Dimmock on Sep 5, 2015 2:00:00 AM

Have you ever typed a query into Google, hit search and seen advertisements pop up at the beginning of the search results? Ever wondered how they got there in the first place? Well, if you have, it means you have asked the question ‘What Is Search Engine Marketing?’, and in short it is a text advertisement triggered by the keywords users search online. At its most basic level, SEM or search engine marketing, is paid advertising that is purchased through the likes of Google and is triggered to appear in search results, based on the targeting and keyword choice of a campaign.

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Topics: sem, search engine marketing

My Competiton Ranks Higher Than Me – Now What?

Posted by Amy Baker on Jan 21, 2014 8:00:00 AM

Search engine results can sometimes sting for small business owners. You have a more reputable and established business, a better and more prominent reputation and more customers. Yet, somehow, the new guy on the scene is ranking higher than you in search engines.

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Topics: blogging, content marketing, seo, search engine optimisation, sem, search algorithm, search engine marketing