360 Degree Media Group Blog

The Rise of the Dual Screen

Posted by Amy Baker on Aug 29, 2014 12:00:00 AM

In today’s technologically advanced world, rarely is anyone confined to using just one screen throughout their day. There was a time when the only screen you had was the television. When the computer eventually became a household item, people generally had to choose between their television or computer at any one time.  But that is no longer the case; from the time we get up in the morning until we go to bed, we have many screens and often use more than one at the same time, so companies must therefore utilize dual screen marketing.

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Topics: Dual Screen, Dual Screen Marketing, Screens, Tablet Marketing