360 Degree Media Group Blog

Radio Advertising 101

Posted by Amy Baker on Jul 25, 2014 12:00:00 PM

Radio marketing is still an effective medium for business owners to look into when they are seeking to expand their reach. Radio can be received by anyone, anywhere, anytime and it is up to date as long as you keep the copy fresh. When considering purchasing radio advertising most stations will provide you with research as to what you are able to get for your money when you buy time with them. You will be given information that includes the target audience during a specific time slot as well as the general pattern of listening that comes along with the audience.

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Topics: Sydney radio advertising, radio marketing, radio promotion, radio advertising