As society is making its transition into the digital world, many things have changed. However, radio is still as prevalent and effective as it has been. Radio accounts for 7% of total media expenditure. Part of the reason it has been able to keep up is due to its mobility: users listen to the radio in the car, at work and at home.
360 Degree Media Group Blog
Radio marketing is still an effective medium for business owners to look into when they are seeking to expand their reach. Radio can be received by anyone, anywhere, anytime and it is up to date as long as you keep the copy fresh. When considering purchasing radio advertising most stations will provide you with research as to what you are able to get for your money when you buy time with them. You will be given information that includes the target audience during a specific time slot as well as the general pattern of listening that comes along with the audience.