360 Degree Media Group Blog

When Is The Best Time To Run An Ad On The Radio In Sydney?

Posted by Amy Baker on Feb 21, 2014 8:00:00 AM

One of the best things about advertising on the radio is that it allows small businesses to reach a captive audience that is simultaneously in motion. There are not many other times when consumers are captive while also free – meaning, although a person may physically be sitting in one place (the car), they are simultaneously doing, arriving, leaving, planning, remembering etc. Radio ads reach listeners at a time when they are physically still, yet mentally and emotionally on the go.

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Topics: radio advertising effectiveness, radio commercial, radio advertising, cost of radio ads

Do Radio Commercials Work? Understanding Radio Ad Effectiveness

Posted by Amy Baker on Jan 28, 2014 8:00:00 AM

So much has changed over the last several years, from online marketing to the rise of mobile consumption and more. The new advertising landscape provides an array of options for the small business owner, yet, what about the good old radio?

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Topics: radio advertising effectiveness, radio commercial, radio advertising, cost of radio ads