Radio advertising has a vast reach across the population, so determining a specific target audience is important to ensure you are conveying the right message, to the right people without wasting your advertising dollars. There are 8 metropolitan radio surveys released every year which breakdown the audience demographics for different radio stations and can help you determine you are reaching the right people. Along with this, considerations and knowledge around the different programs that you can advertise in is also important. Today we will give you some other tips and tricks to help to.
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While you can determine your radio advertising budget well before you book any activity in, it is important to understand the different factors that will impact its cost. Not all radio spots and programs attract the same advertising rates, so today, we are going to run you through the three things you and your marketing agency should consider before making a commitment to a budget.
Advertising on the radio is an exciting experience for businesses, especially those who have never done so before. Your business now has a chance to reach people all across a region, all at the same time. If all goes well, you could definitely see an increase in awareness and popularity of your business. One important decision that has to be made is which radio station you would like to advertise on. This is a huge decision, because different people listen to different radio stations at different times. You want to make sure you are going to find out exactly when and where your target audience is listening. Here is a list of popular radio stations in Sydney, followed by brief descriptions of all of them.