360 Degree Media Group Blog

3 Things To Consider When Deciding On Your Radio Advertising Budget

Posted by Jodie Dimmock on Jul 4, 2015 2:00:00 AM

While you can determine your radio advertising budget well before you book any activity in, it is important to understand the different factors that will impact its cost. Not all radio spots and programs attract the same advertising rates, so today, we are going to run you through the three things you and your marketing agency should consider before making a commitment to a budget.

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Topics: radio ads sydney, radio advertising effectiveness, radio advertising sydney, radio advertising

Radio Advertising Target Audience

Posted by Amy Baker on May 30, 2015 2:00:00 AM

A target audience is the type of people you are trying to reach. It is important to understand your target audience so that your advertisements will find them, grab their attention, and fit their needs. The ultimate goal of advertising is to appeal to every sense and aspect of your target audience’s life. Here are some of the factors that determine your target audience.

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Topics: Sydney radio advertising, radio advertising effectiveness, radio advertising, cost of radio ads

When Is The Best Time To Run An Ad On The Radio In Sydney?

Posted by Amy Baker on Feb 21, 2014 8:00:00 AM

One of the best things about advertising on the radio is that it allows small businesses to reach a captive audience that is simultaneously in motion. There are not many other times when consumers are captive while also free – meaning, although a person may physically be sitting in one place (the car), they are simultaneously doing, arriving, leaving, planning, remembering etc. Radio ads reach listeners at a time when they are physically still, yet mentally and emotionally on the go.

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Topics: radio advertising effectiveness, radio commercial, radio advertising, cost of radio ads

Do Radio Commercials Work? Understanding Radio Ad Effectiveness

Posted by Amy Baker on Jan 28, 2014 8:00:00 AM

So much has changed over the last several years, from online marketing to the rise of mobile consumption and more. The new advertising landscape provides an array of options for the small business owner, yet, what about the good old radio?

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Topics: radio advertising effectiveness, radio commercial, radio advertising, cost of radio ads