The biggest movements this survey in FM were in the battle for Drive, with the 3 key networks Drive teams niggling in all markets. As all of the commercial FM stations are currently syndicating their shows nationally, big differences in audience preferences are being brought to light. Nova’s Kate, Tim and Marty held the Drive crown for a long while, but with the return of Drive superstars Hamish and Andy, they have hit a stumbling block, losing market share in Sydney, Brisbane and Adelaide. It will be interesting to see how they react moving forward to combat Hit’s rising star. The other Drive team, that most people seem to skim over, is Hughsey and Kate on the KIIS network, who have been the quiet achievers of this survey. Hughsey and Kate maintained their lead in Adelaide and Brisbane, showing growth in Sydney and Perth. Melbourne is the only market that seems down on KIIS, maybe they are just showing loyalty to Hamish and Andy?
360 Degree Media Group Blog
As society is making its transition into the digital world, many things have changed. However, radio is still as prevalent and effective as it has been. Radio accounts for 7% of total media expenditure. Part of the reason it has been able to keep up is due to its mobility: users listen to the radio in the car, at work and at home.
Marketer and Consumer Psychologist Stuart Henderson Britt once said that: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”