Pinterest is a medium in which users can search and “pin” certain images to view later; it can almost be thought of one giant mood and inspiration board, stored on the web but where you can interact with other users content. You can organize your pins into different boards depending on the subject. Everything from recipes to workouts, fashion to quotes can be searched and saved for future reference. It is not a surprise that through these searches, advertising opportunities have recently been utilized. Promoted pins reach the goals of increasing awareness, engagement, and traffic to your business or product.
360 Degree Media Group Blog
Social networking is the biggest thing to happen to marketing since the introduction of television. The question that comes up when you jump into the realm of social media for business, however, is "which network should I join?" When it comes to image websites there are two paths you can go: Instagram marketing or Pinterest marketing.
Pinterest is one of the fastest-growing forms of social media marketing currently on the internet. If you have a small business, it is time to harness this medium and use Pinterest marketing to drive traffic to your website. Thankfully, using Pinterest for marketing is easy for businesses, and with a relatively small amount of effort, you will see results from Pinterest start to appear for your brand.
Pinterest is one of the hottest social networks on the internet and in March this year they launched a new gift feed. The new feed enables the many web surfers who use Pinterest daily to find inspiration for gifts and discover where to buy the right products.
In the fall of 2013 Pinterest announced that it was going to start with “Promoted Pins” the first form of Pinterest marketing that will fit their format and be aimed at select retailers and other small businesses.
Pinterest is one of the youngest social media platforms to enter the digital marketing mix, but don’t let that put you off.
It is also one of the fastest growing. In fact, Pinterest has experienced a 66% increase in web traffic in just the past year, and now it has a whopping 70 million active users.
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