Pinterest is a medium in which users can search and “pin” certain images to view later; it can almost be thought of one giant mood and inspiration board, stored on the web but where you can interact with other users content. You can organize your pins into different boards depending on the subject. Everything from recipes to workouts, fashion to quotes can be searched and saved for future reference. It is not a surprise that through these searches, advertising opportunities have recently been utilized. Promoted pins reach the goals of increasing awareness, engagement, and traffic to your business or product.