360 Degree Media Group Blog

Should You Be Using Paid Search?

Posted by Jodie Dimmock on Sep 25, 2015 11:00:00 AM

Paid search is an effective form of advertising, if used by the right businesses with goals that align to what it can achieve. On the whole, paid search can work for businesses who are looking to generate sales, leads and awareness, so it is incredibly versatile. Alongside this, it provides a way to track campaign results with your business objectives in mind and optimise them in real time. So, let’s take a look at who this advertising can work for in terms of the goals and business type and why this is so.

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Topics: paid search, sem, search engine marketing