Outdoor advertising, from large format billboards to branded scooters, demands attention because it has a high level of impact. Outdoor advertising is effective at reaching a mass audience, whilst cutting through to reach hard to find consumers, like young people or busy professionals.
360 Degree Media Group Blog
Ever considered spending some of your marketing budget on outdoor advertising? Are you based in the Sydney market? Well, if you answered yes to both of these questions, let’s see why this combination can be so effective for a brand, used by itself or in conjunction with other mediums.
What is the first thing that comes to mind when you think of outdoor advertising? For most people, a picture of a big billboard along the highway or on a business building in the city pops in to mind. But outdoor advertising is actually much more than these big, colourful billboards. It can be, but is not limited to, phone booths, taxis, shopping centres, benches, trains, buses and transit lines.
Businesses are constantly searching for ways to gain a competitive edge over their rivals. In terms of marketing and advertising, there is an abundance of avenues through which this can be achieved. When trying to reach and eventually attract large audiences, businesses often look towards the big players in TV, radio, newspaper and even online to achieve their respective goals and targets. But why not outdoor advertising? Or more specifically scooter advertising?
Outdoor Advertising Offers A High Return On Investment
It’s true that outdoor advertising is expensive. However, the return on investment can be very high – if you advertise the right way. Print ads may be dying due to online marketing, but life outdoors as just as grand as ever. Small businesses that fail to see a return on their investment usually don’t do the necessary research and homework before purchasing a billboard or other type of outdoor ad. It’s easy and affordable to optimize your ad spend with the right data, so make sure that you’re prepared before inquiring with an ad agency.