Outdoor advertising, from large format billboards to branded scooters, demands attention because it has a high level of impact. Outdoor advertising is effective at reaching a mass audience, whilst cutting through to reach hard to find consumers, like young people or busy professionals.
360 Degree Media Group Blog
In today’s fragmented marketing mix, it’s becoming increasingly harder for brands to compete and gain any sort of cut through. There are so many mediums out there and the internet is filled with 500 word pieces on why you should and shouldn’t utilise this particular channel.
If you’re reading this blog, we assume that you or your company has thought about using outdoor advertising in the Sydney area, which is great, because it is an exciting medium to explore for your brand. Some of advantages of outdoor advertising include that it is:
Ever considered spending some of your marketing budget on outdoor advertising? Are you based in the Sydney market? Well, if you answered yes to both of these questions, let’s see why this combination can be so effective for a brand, used by itself or in conjunction with other mediums.
What is the first thing that comes to mind when you think of outdoor advertising? For most people, a picture of a big billboard along the highway or on a business building in the city pops in to mind. But outdoor advertising is actually much more than these big, colourful billboards. It can be, but is not limited to, phone booths, taxis, shopping centres, benches, trains, buses and transit lines.