360 Degree Media Group Blog

IT'S ALIVE, IT'S ALIVE, IT'S NEWSPAPER!

Posted by Casey Whatton on Feb 10, 2016 2:36:48 PM

Despite the talk of the demise of newspapers, the medium is surprisingly doing well – reinventing itself to keep up with today’s media landscape. Publications are now adapting to the digital age and investing more time and money into producing shareable content for their online platforms. Whilst some publications are facing a decline in circulation numbers, others are seeing substantial readership and audience growth as their audience shifts online and consumes both traditional and digital formats.

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Topics: newspaper ads, newspaper advertising, media trust, newspaper viewership

Managing Your Newspaper Advertising Costs

Posted by Jodie Dimmock on Jul 25, 2015 2:00:00 AM

There are many factors that influence newspaper advertising costs with ad size, placement, timing and circulation being just a few. Newspaper advertising is still an effective medium to reach your desired target audience, however, as with all your advertising, it is important to get the best deal possible on your rates. So here is a few tips on how you can do just that.

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Topics: newspaper advertising costs, newspaper ads, newspaper advertising, newspaper ad costs

Local Newspaper Advertising

Posted by Amy Baker on May 16, 2015 2:00:00 AM

Placing an advertisement in a major metro newspaper is an intriguing advertising option. After all, think of how many readers the Sydney Morning Herald has on a daily basis. However, major metro newspapers also present an issue for small business owners: they can be extremely expensive. Small businesses could really use an alternative print advertisement method that is more reasonable.

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Topics: newspaper ads, newspaper advertising, local newspaper advertising