What is Native Advertising?
In the marketing and advertising world, catchphrases or ‘it words’ are in abundance. The term native advertising is one that has been thrown around a lot lately. Altimeter Group defines this as “a form of a converged media that combines paid and owned media into a form of commercial messaging that is fully integrated into, and often unique to, any specific delivery platform”. In other words, it’s your advertising that is blending in with the content that is around it.