360 Degree Media Group Blog

Australia’s Newspaper Advertising Landscape

Posted by Lauren Jolly on Feb 29, 2016 1:00:00 PM

Australia’s newspaper advertising landscape is large and diverse with a number of major and minor players contributing to the environment. News Corp, Fairfax and APN are the three key players in the newspaper world and control most of the publications seen on all levels.

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Topics: metropolitan newspaper advertising, newspaper advertising landscape, regional newspaper advertising, newspaper advertising

Local vs Metropolitan newspaper advertising: Which one works for you?

Posted by Casey Whatton on Jan 4, 2016 1:00:00 PM

Newspapers reach a substantial 15 million Australians each month which shows that we consume an ample amount of newspaper based information. Each of these Aussies have their preferred publication and their own distinct routine to reading it. Some may read on the train or while eating breakfast or others may pick one up in a waiting room. No matter the scenario, newspapers play an important role in our lives so as a business you need to consider which paper you wish to be in when thinking of newspaper advertising.

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Topics: metropolitan newspaper advertising, newspaper advertising, local newspaper advertising