There’s barely a swanky Surry Hills establishment where on any given night you won’t hear some 20-something who “works in media” discussing loudly the Media Ownership Act over their $12 IPA schooner.
360 Degree Media Group Blog
The media market place has always been dynamic. With the introduction of new technology, modern media platforms, and consumer’s media usage, consumption has diversified even further. The Australian media and marketing industry recognised that the available research feeds were struggling to keep pace with the changing face of media usage and they cried out for a more comprehensive and progressive research provider.