There’s barely a swanky Surry Hills establishment where on any given night you won’t hear some 20-something who “works in media” discussing loudly the Media Ownership Act over their $12 IPA schooner.
360 Degree Media Group Blog
Businesses are continually looking for ways to gain an advantage over their competition/rivals. One of the main avenues for this to be achieved is through their specific marketing and advertising strategies. Businesses should be aiming to reach as many of their identified targeted market as possible in the most cost-effective fashion, to give them the best possible return on investment.