360 Degree Media Group Blog

Beau Knows - Media Ownership Laws

Posted by Jodie Brett on Nov 6, 2015 11:11:00 AM

There’s barely a swanky Surry Hills establishment where on any given night you won’t hear some 20-something who “works in media” discussing loudly the Media Ownership Act over their $12 IPA schooner.

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Topics: media changes, media, media ratings, media agencies, media channel

The Media Agency: How Are They Different?

Posted by Jodie Dimmock on Aug 15, 2015 2:00:00 AM

Every business battles with the question on whether they can manage their company’s whole marketing and communication strategy by themselves or should they outsource this task to someone else? There can be a number of issues that can trigger a business to look at outsourcing this function including low sales, a lack creativity in advertisements or you don't have a marketing strategy. But now you need help on finding the right agency for your company. Today, you can find many firms that help with marketing and communications; some with a specific purpose and others which are more full servicing. There are 3 different types of agencies that are typically helpful to companies looking to outsource their communication strategy, which we will cover today.

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Topics: media agency, marketing agency, advertising agency, media agencies