360 Degree Media Group Blog

A guide to managing the effectiveness of your Instagram Advertising: What should you be doing to measure success?

Posted by Lauren Jolly on Apr 22, 2016 11:00:00 AM

Measuring and analysing your Instagram advertising is a key step in understanding your audience and how to reach them efficiently and effectively. Imagine you post once a day for a whole year without having a clear understanding of who your audience is, what content do they respond to best, what time of the day is best to post and so on – you would have no data to base any of your advertising on and would therefore not be reaching your objectives. Measuring past campaigns is after all just as important as planning for your future ones.

Read More

Topics: Instagram Advertising, instagram advertisements, measuring instagram advertising