360 Degree Media Group Blog

What To Consider When Choosing A Marketing Agency

Posted by Jodie Dimmock on Sep 1, 2015 2:00:00 AM

Deciding to use a marketing agency for all your media and advertising needs should be a well thought out and planned decision. It is important to keep in mind that the business you choose to undertake these tasks will be using the budgets you have and are in charge of to get the results you want; so it should not be a decision made lightly or in a hurry.

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Topics: marketing agency sydney, marketing agency

The Advantages of Using A Marketing Agency

Posted by Jodie Dimmock on Aug 25, 2015 2:00:00 AM

If you have ever used or currently use a marketing agency for your business, you will know all about how they make your life easier. So, let’s run through what makes them so good, to help you decide if hiring an agency is right for you, or whether it is time to consider a change to a new one when they don’t meet your expectations.

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Topics: marketing agency sydney, marketing agency

To Switch, Or Not To Switch Your Marketing Agency?

Posted by Jodie Dimmock on Aug 22, 2015 2:00:00 AM

After continuous months of reviewing your budget, crunching numbers into your calculator and discovering no sales leads, you are shocked to come to the conclusion that your marketing agency is doing you more harm than good. Those early days of lower advertising rates and competitive pricing seem all but a dream as you realise the nightmare it has left behind. So the big question is when do we know it is time to switch agencies? Here are six signs to look out for.

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Topics: marketing agency sydney, marketing agency

The Media Agency: How Are They Different?

Posted by Jodie Dimmock on Aug 15, 2015 2:00:00 AM

Every business battles with the question on whether they can manage their company’s whole marketing and communication strategy by themselves or should they outsource this task to someone else? There can be a number of issues that can trigger a business to look at outsourcing this function including low sales, a lack creativity in advertisements or you don't have a marketing strategy. But now you need help on finding the right agency for your company. Today, you can find many firms that help with marketing and communications; some with a specific purpose and others which are more full servicing. There are 3 different types of agencies that are typically helpful to companies looking to outsource their communication strategy, which we will cover today.

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Topics: media agency, marketing agency, advertising agency, media agencies

Why A Marketing Agency Can Get You Better Advertising Rates

Posted by Jodie Dimmock on Aug 8, 2015 2:00:00 AM

Whether you have used a marketing agency before, or have considered it, you have no doubt questioned if the benefits outweigh the cost. However, an agency doesn’t just provide you with a higher level of expertise and knowledge that may be absent if you plan and buy media yourself, there are also benefits that arise from relationships they have already built with the media, when it comes to purchasing advertising space.

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Topics: marketing, marketing agency sydney, marketing agency

3 Things To Do When Advertising For Small Business

Posted by Jodie Dimmock on Aug 1, 2015 2:00:00 AM

Advertising for a small business can be a challenge. Budgets are not always that big and often your priorities are put ahead of bigger players and spenders amongst the media and marketing industry, if you use partners to help you along. But there are three key things you should do when determining the best options for your advertising campaign and they are all relatively easy to determine and follow.

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Topics: marketing, advertising, marketing agency, Advertising for small business

Marketing Agencies: The Solution to All Your Problems

Posted by Jodie Dimmock on Jul 28, 2015 2:00:00 AM

There’s no coincidence that the word busy can be heard from the word business. Running a business requires countless hours of planning, negotiating and deliberating without having to even consider the time that goes into creating marketing strategies and media plans to drive sales. On the other hand, by choosing to have a marketing agency deal with these matters, time saved will not be the only benefit you will be receiving. Here are three key benefits that marketing agencies can bring to your business.

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Topics: marketing agency sydney, marketing agency

3 Indicators That Your Marketing Agency Could Be Working Harder

Posted by Jodie Dimmock on Jul 21, 2015 2:00:00 AM

Marketing agencies can be pretty manic environments at the best of times. With tight deadlines and many clients to provide a service to, often you may feel that you are not getting the attention you deserve or are paying for. So today, we are going to take you through six signs that you should look out for, which may indicate your agency’s attention is slipping.

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Topics: marketing agency

Good Marketing Decisions - Dealing direct or using a Media Agency

Posted by Aaron Monks on Nov 20, 2013 11:02:00 PM

Do these marketing quotes sound familiar?

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Topics: media agency, marketing managers, direct reps, marketing agency, marketing plan, marketing decisions