Retail Centre Advertising has fast become a hugely advantageous way for brands to find powerful ways of targeting consumers at a time when their mindset is comfortable, more susceptible to influence and who already have their wallets at the ready.
360 Degree Media Group Blog
In today’s fragmented marketing mix, it’s becoming increasingly harder for brands to compete and gain any sort of cut through. There are so many mediums out there and the internet is filled with 500 word pieces on why you should and shouldn’t utilise this particular channel.
The 360 Degree Marketing Group was challenged with creating an integrated campaign for our favourite online gifting experience experts, www.Adrenalin.com.au!
As a trusted partner we were challenged to create a national retail campaign that would increase the number of transactions and average ticket spend across the client's national chain of coffee houses.
Whether you have used a marketing agency before, or have considered it, you have no doubt questioned if the benefits outweigh the cost. However, an agency doesn’t just provide you with a higher level of expertise and knowledge that may be absent if you plan and buy media yourself, there are also benefits that arise from relationships they have already built with the media, when it comes to purchasing advertising space.
Advertising for a small business can be a challenge. Budgets are not always that big and often your priorities are put ahead of bigger players and spenders amongst the media and marketing industry, if you use partners to help you along. But there are three key things you should do when determining the best options for your advertising campaign and they are all relatively easy to determine and follow.
Despite the influx of digital content, print remains one of the most powerful and resounding advertising mediums. However, there is a vast range of variables to consider when using this outlet such as the specific media vehicle, the length of the campaign and the content of the ad itself.
Chances are, as a consumer you have seen loyalty marketing at work. Many top retailers have loyalty cards that offer special sale prices, loyalty fliers or other programs that encourage you to stay with them as a customer and do the majority of your shopping with them. There are many different forms of loyalty programs. Figuring out what works best will depend on your industry and your general target audience. In this article we will focus on the top forms of loyalty marketing that you can consider offering to your customers.