Newspapers reach a substantial 15 million Australians each month which shows that we consume an ample amount of newspaper based information. Each of these Aussies have their preferred publication and their own distinct routine to reading it. Some may read on the train or while eating breakfast or others may pick one up in a waiting room. No matter the scenario, newspapers play an important role in our lives so as a business you need to consider which paper you wish to be in when thinking of newspaper advertising.
360 Degree Media Group Blog
Advertising in your local newspaper can create great exposure for your products and services to an audience that is within a certain geographical location, benefiting your business’ following. While the larger metro newspapers have a higher reach, consider how local advertising could also be utilised to your advantage through lower costs, leveraging your products or services, being flexible and standing out from your competition.
Placing an advertisement in a major metro newspaper is an intriguing advertising option. After all, think of how many readers the Sydney Morning Herald has on a daily basis. However, major metro newspapers also present an issue for small business owners: they can be extremely expensive. Small businesses could really use an alternative print advertisement method that is more reasonable.