Facebook events are described as calendar based resources. These are used to alert your audience of upcoming events in your business calendar. They can either be public or private and can be created by anyone. Events are an easy way to spread the word about upcoming occasions as they have the ability to reach a vast audience in a short time.
360 Degree Media Group Blog
We have all heard the words, “content is king”. Your marketing strategy will fail if your do not have great content. In order to empower marketers and businesses to achieve success and attain measurable results, it is important to religiously follow the rules of content marketing. These rules apply for every industry across the board.
Every Facebook page should have the ability to do two things. Firstly it should provide enough entertainment and incentive to keep people subscribed to your page and secondly it should attract people into your store. Social media marketing is only as valuable as what you get out of it. Advertising on Facebook only loses you money when you use it ineffectively.
With more fashionable venues such as social media and mobile marketing; which is now getting all the attention, email marketing has come to seem old fashioned and therefore assumed not to work. Some are even claiming it is dead.
Even during a downward slump, it is a well known fact that the alcohol industry is always in business. It is the one industry that has been able to weather the storm of a slumping economy.
Heineken sets the bar for liquor retailers:
In 2007, Heineken decided to run a campaign that would energize its brand in Puerto Rico. The brand realized that they needed more than the traditional television ads to capture their audience. This led to the creation of a virtual universe called Heineken city, modeled to resemble a luxury residential development.