360 Degree Media Group Blog

Event Marketing for Liquor Stores

Posted by Amy Baker on May 2, 2014 6:00:00 AM

Heineken sets the bar for liquor retailers:

In 2007, Heineken decided to run a campaign that would energize its brand in Puerto Rico. The brand realized that they needed more than the traditional television ads to capture their audience. This led to the creation of a virtual universe called Heineken city, modeled to resemble a luxury residential development.

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Topics: liquor store public relations, liquor store marketing, liquor store events, liquor store competition, bottle shop marketing, liquor store advertising