Instagram is increasingly becoming one of the most widely used and recognised social platforms today. This blog outlines some key facts and figures relates to Instagram users (personal and business), content, engagement and revenue/ads.
360 Degree Media Group Blog
Measuring and analysing your Instagram advertising is a key step in understanding your audience and how to reach them efficiently and effectively. Imagine you post once a day for a whole year without having a clear understanding of who your audience is, what content do they respond to best, what time of the day is best to post and so on – you would have no data to base any of your advertising on and would therefore not be reaching your objectives. Measuring past campaigns is after all just as important as planning for your future ones.
Instagram targeting allows you to direct your advertising only to those specific audiences that you want to reach. As with Facebook advertising, Instagram uses the Facebook Ads Manager. When creating your ad in Power Editor, you have the option to select one or more specific targeting options to ensure that your ads only reach a particular group of people.
The Instagram community is a vast amount of people. If you are wanting to increase engagement on your Instagram page, it’s important to make sure you are a part of the Instagram community.
For each type of Instagram advertising objective there is a range of specifications that your ad must adhere to. This will ensure that your ad appears correctly on different devices as well as looks great. Below we summarise the different specifications for each objective.
In 2015, 360DMG had the opportunity to conduct a marketing campaign for Beauty HQ, an up and coming beauty supplies website. Being in a highly competitive market, Beauty HQ was faced with the issue of creating awareness of their website and encouraging consumers to shop rather than using well-known sites such as Priceline or department stores for their cosmetics.
Creating successful Instagram ads is easy when you have the right formula. There are a number of best practices to follow in order to create great Instagram ads that will captivate your audience. This blog will explain 3 of these best practices and give you the best shot at being followed by relevant people.
Choosing an objective for your Instagram advertising is an important factor before you undertake any Instagram advertising. Ask yourself, what are you trying to achieve from your Instagram advertising? Are you trying to drive traffic to your website in order to increase sales or you’ve got a new mobile app that you want to tell the world about? No matter what your objective is, chances are it will conform to one of the objectives outlined below.
From hospitality to retail to service providers and more, lots of businesses are seeing great success from Instagram Advertising. With companies all around the world being able to use Instagram advertising campaigns, it’s a great platform for businesses from any industry to get on board and start reaching more of the their target market.