If you’re in business, chances are that you’ve got competition that may be using the same inbound marketing strategies that you are. Whether the industry that you are in is experiencing rapid growth, or steadily coasting through a maturity stage, information is readily available and easy for your target market to find, but you’re different.
360 Degree Media Group Blog
Inbound marketing is a great way to help your small business thrive by introducing you to new inbound marketing strategies and channels, helping you to create engaging, quality content to attract, convert, and close customers and then keep them happy and loyal.
With a shift in marketing strategies towards inbound marketing, and many small businesses employing only inbound marketing tactics and relinquishing any ties to the more traditional, outbound marketing strategies, small businesses should know the differences between inbound marketing versus outbound marketing, the benefits of inbound marketing, and what it means for their business.