360 Degree Media Group Blog

Launch of EMMA: What You Need to Know

Posted by Christine Murphy on Oct 23, 2013 3:43:00 PM

The media market place has always been dynamic. With the introduction of new technology, modern media platforms, and consumer’s media usage, consumption has diversified even further. The Australian media and marketing industry recognised that the available research feeds were struggling to keep pace with the changing face of media usage and they cried out for a more comprehensive and progressive research provider.

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Topics: emma explained, media ratings, Australian media ratings, Emma statistics, HubSpot Tips