Radio was once the king of media. It took a hit, but survived the invention of the television, and to this day still is a staple of Australian life. However, in the last decade there has been a new type of radio that is quickly winning the hearts and ears of listeners everywhere. Internet radio has truly exploded onto the scene. It was a revolutionary idea: have people choose the type of music they want to listen to, not simply the station. Today, internet radio is gaining a larger percentage of the market every year. With that larger market percentage comes a greater ability to market on these platforms. Luckily for businesses, the costs of marketing on internet radio is significantly different than on traditional radio. Here is what you need to know.
360 Degree Media Group Blog
Advertising on the radio can help expand your marketing reach. Radio advertising can be received by your target audience anytime and mostly anywhere. One great aspect of radio marketing is that it can be updated at short notice, allowing you to be fresh and up to date every time.