Google Adwords is one of the most important online marketing tools for small businesses.
Search engine optimization (SEO) takes time, and if you are looking to generate inbound leads in the short term, then running a paid advertisement on Google will help get your name at the top of the list. Google Adwords is also very good for advertising a particular product or service, especially one that is limited, time-sensitive or otherwise unique. So how does it work? Follow this guide to find out.