“Google” officially became a verb in the Oxford English Dictionary in 2006 and is the most widely used web-based search engine in the world. According to Statista, there are over 1 billion Google users. With hundreds of billions of Google searches a month, it is clear that a business’s google ranking should be a priority. High ranked results have higher click-through rates and, subsequently, more sales.
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It is no surprise that a business would want their link to be featured as high as possible on a google search result page. The higher up your website, the more chance a user will click it and become a potential customer. However, a sample of over 8 million clicks showed that 94% of users clicked on a first page result while only 6% moved on to the second page to select a result! In addition, the first result gets about one third of all clicks. Knowing this information creates an even more fundamental strive to be found on the first page. Being informed on how google ranks websites is critical before learning how to improve your own google search ranking.
If you have a negative reputation on Google, then you’re going to need to invest some time and effort into SEO and SEM (search engine marketing) to solve the problem. High-ranking and positive search engine results are the keys to online marketing success, and at the same time, having a negative online presence can do serious damage to your business.