Google Adwords is an online advertising services that places advertisements on the top, bottom, or side of the page for a particular search query. The choice of ads depends on the reliance of the keywords of the search query. For example, if somebody searches “golf clubs,” the ads displayed will be sports equipment, or more specifically, golf equipment stores.
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Google Adwords marketing is an effective form of pay per click advertising. It is a way for small businesses with varied budgets to use Google and partners for its advertising.
Google Adwords is one of the most important online marketing tools for small businesses.
Search engine optimization (SEO) takes time, and if you are looking to generate inbound leads in the short term, then running a paid advertisement on Google will help get your name at the top of the list. Google Adwords is also very good for advertising a particular product or service, especially one that is limited, time-sensitive or otherwise unique. So how does it work? Follow this guide to find out.