360 Degree Media Group Blog

Why You Are Not Appearing in Google Search Results

Posted by Jodie Dimmock on Oct 30, 2015 12:00:00 PM

Is your Google campaign not going as well as planned? Mastering a Google Adwords campaign is a complicated and lengthy process, but do not fret. Read the following solutions to common Google campaign mistakes tips and you’ll be an expert in no time.

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Topics: sem, search engine marketing, Google Adwords

Measuring The Success of Your Google Adwords Campaign

Posted by Jodie Dimmock on Oct 26, 2015 12:00:00 PM

The most exciting part of any advertising campaign is finally seeing your efforts translate into determinate results. Your Google Adword’s Statistics table is a customizable chart that exhibits detailed campaign performance data. However, with Google Adwords, there are a myriad of ways to measure success: website traffic, sales, conversions, ROI, quality score, etc, the list goes on. Read on to learn about the various metrics and which are best suited for evaluating your campaign.

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Topics: sem, search engine marketing, Google Adwords

Search Engine Marketing in Sydney

Posted by Jodie Dimmock on Oct 23, 2015 12:00:00 PM

Being a business in a city such as Sydney, you may ask yourself “how do I set myself apart from other businesses?” or “how do I ensure potential customers will choose my business over other competitors?” In Sydney, businesses are faced with the challenges of competition and high populations. These aspects can be used to your advantage if you use search engine marketing techniques effectively. Often, potential customers will use Google, or other search engines, to search for specific products to find within a certaing location. As a business in the populated area, using search engine marketing strategies, such as adwords, should be taken advantage of to create more traffic to your business and develop the possibility of potential customers.

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Topics: sem, search engine marketing sydney, search engine marketing, Google Adwords

The Best Options For Google Adwords Management

Posted by Jodie Dimmock on Oct 19, 2015 12:00:00 PM

Now that you have taken the steps to utilise the benefits of Google Adwords, you may wonder who should manage them for you. Google provides a service in which they can help manage your account for you, but you can also take the self-managed route. Finally, you can find a professional third party group that helps manage your account. Deciding on the best Google Adwords management option for you should be considered carefully.

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Topics: sem, search engine marketing, Google Adwords, Google Adwords Management

Why Google Adwords Marketing Is Effective

Posted by Jodie Dimmock on Oct 9, 2015 12:00:00 PM

It is fair to say that most people have come across or heard of Google Adwords marketing and that it can be beneficial for their business, but do you know in which ways? Let’s take a look at the benefits and effectiveness of this marketing channel and why you should use it aligned with your other activities.

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Topics: sem, google adwords marketing, search engine marketing, Google Adwords

How Does Google Adwords Work?

Posted by Jodie Dimmock on Sep 28, 2015 11:00:00 AM

Google Adwords, along with other programmatic bidding systems, are complex platforms that can take some time to master and understand. So today, we are going to walk you through the main elements that affect where ads are placed, as well as how quickly you can achieve a high rank with your advertising.

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Topics: sem, How Does Google Adwords Work, search engine marketing, Google Adwords

SEO versus Adwords

Posted by Jodie Dimmock on Sep 21, 2015 11:00:00 AM

Whenever a person is seeking information about a specific subject, they often rely on search engines to help them locate information. These search engines, such as google, yahoo, Bing, etc., need to be able to pinpoint exact information and provide users with the most relevant results. As a business, you want users to be choosing your website to gain knowledge of you offering and, hopefully, convert into a customer. To do this, a business must ensure they are utilising all aspects of online search, including Search Engine Optimization (SEO) and Adwords. But what is the difference between the two and how do they relate to other marketing methodologies? Let's take a look.

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Topics: seo, sem, Adwords, search engine marketing, SEO versus Adwords, Google Adwords

The Key Reasons To Use Google Adwords

Posted by Jodie Dimmock on Sep 14, 2015 11:00:00 AM

Google’s Adwords is a great tool for advertising on the web. If you aren’t using it to promote your business you are simply missing out while your competitors that are using it, are stealing your potential customers.

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Topics: sem, search engine marketing, Google Adwords

Factors that Affect the Cost of Advertising on YouTube

Posted by Amy Baker on Mar 7, 2015 4:00:00 AM

The actual cost of advertising on YouTube varies greatly. Here are a few factors to consider when calculating the total cost of YouTube advertising.

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Topics: how to advertise on youtube, cost of advertising on youtube, YouTube advertising, cost of youtube ads, Google Adwords, youtube ad cost

Introducing Google Adwords Keyword Tool

Posted by Amy Baker on Dec 30, 2014 4:00:00 AM

You’re all set and ready to take the market by storm, now that you’ve launched your web site. You’re thinking, it shouldn’t be long now before you have people clicking on that BUY NOW button and shopping from your site in droves.

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Topics: Google Display, Google Adwords Keywords, Google Adwords