Move Over Traditional Media - Social Media Marketing Is Here To Stay!
Before everyone was constantly online, the main advertising venues for businesses were the tri-media which consisted of the newspapers, TV and radio. Audiences for these venues ranged from thousands to millions but it took big money to make it happen. The game is very much changed though; the internet basically created an information revolution that was so explosive that it literally reshaped the way we think and act—and how we decide to spend our money. You don’t have to be an expert in social media to observe how it has altered the consumer landscape; the internet essentially created a consumer base that was both global and localized, making it possible for small business owners to create an identity that can be just as visible as major brands. Thanks to social media, everything has the potential to go viral.