Facebook advertising is strongly recommended with over 1 billion people using the platform. Don’t be intimidated by that number though; the beauty about Facebook advertising is that you are able to concisely target the right audience for your business to get the most amount of traffic for the lowest price possible.
360 Degree Media Group Blog
Many small business owners may be wondering whether or not to use paid advertising for their services. A host of reasons including limited budget, preconceived misconceptions, and distrust towards advertisers may have prevented them from doing this in the past. However, there are substantial advantages and benefits afforded by paid advertising.
What is Native Advertising?
In the marketing and advertising world, catchphrases or ‘it words’ are in abundance. The term native advertising is one that has been thrown around a lot lately. Altimeter Group defines this as “a form of a converged media that combines paid and owned media into a form of commercial messaging that is fully integrated into, and often unique to, any specific delivery platform”. In other words, it’s your advertising that is blending in with the content that is around it.
Facebook is one of the most powerful social media tools to use for marketing. If a small business wants to have an online presence; Facebook marketing is something they have to do. However, there are a lot of pitfalls and 'Facebook Don'ts that a small business owner can fall into. Let’s take a look at ten of the biggest mistakes brands have made on Facebook.
There are many different views when it comes to Facebook ads. Can you relate to any of the feelings below?
There are numerous useful techniques and tools that enable small businesses to run successful marketing campaigns. In order to run a successful Facebook marketing campaign, you have to understand the terms used in social media marketing.
Every Facebook page should have the ability to do two things. Firstly it should provide enough entertainment and incentive to keep people subscribed to your page and secondly it should attract people into your store. Social media marketing is only as valuable as what you get out of it. Advertising on Facebook only loses you money when you use it ineffectively.
Ever heard the saying, if a tree falls in a forest and no one hears it, did it really fall? If no one “likes” your update, does it count as a post?
Facebook has over 845 million users, which makes the social network one of the top marketing tools for brands who are looking to market their products or services. Whether your business is established or not, marketing on Facebook does not need to be overwhelming or expensive, as there are simple tactics you can use to raise brand awareness. The cost of Facebook marketing is minimal.
Before we begin, let's just get this out of the way: nothing compares to genuine interaction. Uploading an actual photo, when creating a personal profile is one of the surest ways to ensure that your profile will get hits. Your Facebook marketing strategy should not only be about brand awareness and recognition is but also getting in touch with people.