360 Degree Media Group Blog

Find Success With Content Marketing

Posted by Amy Baker on May 30, 2014 6:00:00 AM

We have all heard the words, “content is king”. Your marketing strategy will fail if your do not have great content. In order to empower marketers and businesses to achieve success and attain measurable results, it is important to religiously follow the rules of content marketing. These rules apply for every industry across the board.

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Topics: content marketing, liquor store marketing, email marketing, content advertising

Controversial Marketing: The Key To Success Or Failure?

Posted by Amy Baker on Apr 11, 2014 6:00:00 AM

Advertisements are meant to be memorable.

They are meant to evoke a feeling or touch a nerve. Some perfectly reflect a cultural zeitgeist, like Dos Equis, Apple’s “1984” commercial, while others remain in their audience’s consciousness for all the wrong reasons. Some companies intentionally use shock value in their advertising while others just create strange advertising then get caught by surprise when the public is offended at their obvious bad taste.

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Topics: email marketing, controversial marketing

An Introduction To HubSpot And Inbound Marketing

Posted by Amy Baker on Apr 1, 2014 7:00:00 AM

Hubspot provides companies with a software platform that takes care of all inbound marketing.

What they have done is essentially taken the old school method of marketing, and thrown it out of the window.

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Topics: content marketing, email marketing, Inbound Marketing, marketing solutions

Why No One Wants To Read Your Business Email

Posted by Amy Baker on Feb 14, 2014 8:00:00 AM

If you think that email marketing doesn’t work, then think again.

Email newsletters are one of the oldest forms of online marketing, however, they are still one of the most effective. According to 2011 research by Forrester, the total email marketing spend has been growing by 10% year over year. Email marketing is considered by many to be even more effective then marketing across social media.

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Topics: email marketing, Delete Email Ads, Email Advertising

How Much Does A Weekly Email Newsletter Cost?

Posted by Amy Baker on Jan 14, 2014 8:00:00 AM

Email marketing has been around since the dawn of the Internet, and although it is one of the oldest forms of online marketing, research shows that it is still the most effective.

According to a 2012 study by Blue Kangaroo, 7 in 10 consumers have utilized a discount that they received in a marketing email the week before. According to a study by iContact, 56% of companies plan on upping their use of email marketing this year.

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Topics: cost of email marketing, email marketing, email marketing prices, email newsletter, business email marketing