360 Degree Media Group Blog

Radio Advertising for Small Business

Posted by Amy Baker on Jun 2, 2015 2:00:00 AM

Radio advertising is one of the most popular forms of advertising. Businesses often put a 60 second message on during commercial breaks to try to convince listeners that their product or service is worthwhile. However, there is a misconception about radio advertising. Small business owners tend to think that radio advertising is reserved for big businesses, and that there is no way they could compete. Many small business owners think that there is no possible way they could afford radio advertising. This could not be further from the truth. There are plenty of small businesses that have had successful radio advertising campaigns, and have been able to do so on a budget. Here are a few reasons to advertise on radio, and some tips on keeping it cost effective.

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Topics: Sydney radio advertising, advertising on radio, radio advertising for small business, radio advertising, cost of radio ads

Radio Advertising Target Audience

Posted by Amy Baker on May 30, 2015 2:00:00 AM

A target audience is the type of people you are trying to reach. It is important to understand your target audience so that your advertisements will find them, grab their attention, and fit their needs. The ultimate goal of advertising is to appeal to every sense and aspect of your target audience’s life. Here are some of the factors that determine your target audience.

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Topics: Sydney radio advertising, radio advertising effectiveness, radio advertising, cost of radio ads

Internet Radio Advertising Cost

Posted by Amy Baker on May 26, 2015 2:00:00 AM

Radio was once the king of media. It took a hit, but survived the invention of the television, and to this day still is a staple of Australian life. However, in the last decade there has been a new type of radio that is quickly winning the hearts and ears of listeners everywhere. Internet radio has truly exploded onto the scene. It was a revolutionary idea: have people choose the type of music they want to listen to, not simply the station. Today, internet radio is gaining a larger percentage of the market every year. With that larger market percentage comes a greater ability to market on these platforms. Luckily for businesses, the costs of marketing on internet radio is significantly different than on traditional radio. Here is what you need to know.

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Topics: how to advertise on radio, advertising on radio, cost of radio ads

When Is The Best Time To Run An Ad On The Radio In Sydney?

Posted by Amy Baker on Feb 21, 2014 8:00:00 AM

One of the best things about advertising on the radio is that it allows small businesses to reach a captive audience that is simultaneously in motion. There are not many other times when consumers are captive while also free – meaning, although a person may physically be sitting in one place (the car), they are simultaneously doing, arriving, leaving, planning, remembering etc. Radio ads reach listeners at a time when they are physically still, yet mentally and emotionally on the go.

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Topics: radio advertising effectiveness, radio commercial, radio advertising, cost of radio ads

Do Radio Commercials Work? Understanding Radio Ad Effectiveness

Posted by Amy Baker on Jan 28, 2014 8:00:00 AM

So much has changed over the last several years, from online marketing to the rise of mobile consumption and more. The new advertising landscape provides an array of options for the small business owner, yet, what about the good old radio?

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Topics: radio advertising effectiveness, radio commercial, radio advertising, cost of radio ads

To Use Radio or Not? Here’s The Cost of Sydney Radio Airwaves!

Posted by Amy Baker on Dec 17, 2013 4:08:00 AM

Marketer and Consumer Psychologist Stuart Henderson Britt once said that: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

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Topics: Sydney Radio Ads, Sydney Radio Airwaves, Radio, Radio Market, radio advertising, cost of radio ads