360 Degree Media Group Blog

Controversial Marketing: The Key To Success Or Failure?

Posted by Amy Baker on Apr 11, 2014 6:00:00 AM

Advertisements are meant to be memorable.

They are meant to evoke a feeling or touch a nerve. Some perfectly reflect a cultural zeitgeist, like Dos Equis, Apple’s “1984” commercial, while others remain in their audience’s consciousness for all the wrong reasons. Some companies intentionally use shock value in their advertising while others just create strange advertising then get caught by surprise when the public is offended at their obvious bad taste.

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Topics: email marketing, controversial marketing