Recycling is something you hear about a great deal in the world outside of business and marketing. Did you know, however, that you can recycle your social media content too? Recycling content has nothing to do with being lazy, but it boils down to whether you truly have the time or money to create new and original content every time you create marketing material. Recycling content is about revisiting important topics, updating information, and continuing the dialogue.
360 Degree Media Group Blog
Once you have decided to go digital and launch a successful media campaign online, you have to remember that content is the priority. It may sound cliché, but it is very important especially with all the changes in Google’s algorithms. However, in the rush to create content, the three crucial points in successful content creation are almost always forgotten: relevancy, timely content, and keeping it lightweight.
Content marketing is one of the fastest growing marketing methods of 2014. More and more companies are using this marketing tool to get their business noticed online. However, the one thing that many content writers forget about when they put their content 'out there' is that it is not just about what is contained in the content, but marketing that content, and getting it shared.
Navigating the often rough waters of marketing in this digital age can be overwhelming, and downright terrifying for small businesses.
We have all heard the words, “content is king”. Your marketing strategy will fail if your do not have great content. In order to empower marketers and businesses to achieve success and attain measurable results, it is important to religiously follow the rules of content marketing. These rules apply for every industry across the board.
Hubspot provides companies with a software platform that takes care of all inbound marketing.
What they have done is essentially taken the old school method of marketing, and thrown it out of the window.
Search engine results can sometimes sting for small business owners. You have a more reputable and established business, a better and more prominent reputation and more customers. Yet, somehow, the new guy on the scene is ranking higher than you in search engines.