360 Degree Media Group Blog

How Your Business Can Maintain Strong Brand Loyalty

Posted by Amy Baker on Nov 4, 2014 4:00:00 AM

Brand loyalty is one of the most integral features of a successfully run small business as it generally means regular, repeat purchasing. Whilst there are significant differences between the notions of brand equity and brand loyalty, they share a unique correlation or level of interdependence. You can’t achieve rock-solid loyalty without a positive, healthy relationship!

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Topics: brand loyalty marketing, brand awareness, brand equity, brand loyalty