If you are looking to advertise on television, then you may be familiar with the first-time feeling of not knowing where to start. You’re not alone, but the good news is that while online marketing is here to stay, television advertising is still a very viable option for businesses that are looking to spread awareness of a specific product, announcement or the company in general. As in most places, television advertising in Sydney is all about context and relevance. Before deciding on which channel to work with, it’s important to understand the ins and outs of the format.
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What is the best television channel for Sydney advertising?
A better question is “Who watches each channel?” Ultimately, both channel seven and nine each have millions of viewers and equally strong followings. It’s not about which channel is better, but how far you as a business owner are willing to go in order to understand your customer base. On television, the term “better” is subjective, since everyone likes something different. What matters is what your customers enjoy watching. They key is to understand who your customers are, which channel they’re more likely to gravitate towards and finally what type of device they are watching on.