Setting a budget for your Instagram advertising campaign is much like setting a budget for anything else in your life – it involves trial and error and may need to be adjusted multiple times before you find the right fit. Different business sizes have different budgets and it is therefore important to factor this in when setting a budget. For example, a small business isn’t going to spend $100,000 straight away on Instagram advertising, if ever!. Instead, it’s best to start with an affordable amount that will get results without blowing your total advertising budget – after all it is likely that you will be advertising on other media in addition to Instagram.
360 Degree Media Group Blog
When deciding on a medium for an advertisement, it’s essential that research is done to ensure that you are reaching your desired audience in the appropriate location. It is therefore essential to answer a few questions before deciding whether newspaper advertising is right for your brand and target market.